Each year, an average of around 713 million security breaches occur through malicious URLs and websites that are found online. It is true that there are many other computer viruses, spyware, and malware that are also dangerous and drastically damaging. However, studies have confirmed that over 75 percent of all attacks are based on malicious URLs and sites, according to Statistic Brain. Gaining the trust of new customers that visit your eCommerce website may seem to be nearly impossible to do. However, there are several steps that can be taken to make the overall process much easier than you might think.
Make Your Terms and Conditions Clear
Do not make the mistake burying the applicable terms and conditions of your eCommerce business within tiny lines of fine print on your website. Many business owners make the mistake of sweeping these terms under the rug because they believe that reading these terms will actually cause customers to run in the opposite direction. Contrary to popular belief, keeping your terms and conditions out in the open and easily accessible for your customers is one of the best things that you can do to earn their trust.
Keep in mind that such important topics as privacy guidelines, licensing, warranties, pricing modifications, and return policies are all covered in detail within these terms. It is very wise to remember that these terms and conditions keep your company protected, but you should also keep in mind that they allow your customers to feel protected as well.
Place Familiar Logos on Your Homepage
Another effective way that you can gain and maintain the trust of your consumers is to make sure that you strategically place logos that they have already put trust in on your homepage. These logos can vary in size, type, or color but they can automatically be associated with credible, reputable organizations, groups and companies.
For example, one study confirms that simply displaying a Visa and MasterCard logo on your homepage will make your consumers feel much more comfortable with finalizing payments on your eCommerce website. If you have any verified credentials, such as licenses or certifications, then you should find a way to include these on your homepage as well. The average consumer will be able to view those credentials and rest assured in knowing that you are a legitimate resource that can be trusted.
Remain as Transparent as Possible
Your customers should be able to read your website just like an open book. In addition to providing detailed descriptions and relevant images of your products and services, you will need to make sure that you have plenty of accurate information reflected within your website about your company or brand as well. Keep in mind that before you sell a single product, your customer needs to buy your brand first. Maintaining a considerable level of transparency in ecommerce site is essential, according to the Dartmouth Business Journal. Including “About Us” and “Contact Us” pages within your web design that let your customers know everything that they need to know about you in addition to how and when to contact you is of the utmost importance.
After the Trust Has Been Earned
Once you have taken the necessary steps to earn the trust of your customers and clients, you need to make sure that you continue to take these steps and more in order to maintain that trust. Over time, computer security threats will become more and more prevalent, as cybercriminals and hackers become more and more effective at what they do. Therefore, your customers need to make sure that they find reliable eCommerce websites that they can always depend on over time. Your goal should be to make sure that your company is featured towards the top of their list.